Service: 24h free
Replying within 24h of the customer's last message is free. Inbound conversations are qualified inside this window.
meta_rates
WhatsApp
Meta fees
What Meta charges, you pay. Our margin is the subscription, never your messages. Official EUR rates, no markup.
// passthrough
Passthrough, zero markup
We pass Meta's fees through at their official published rates, via 360dialog, itemized separately in the app. We add no per-message markup and no surcharge on top-ups (unlike respond.io's 5.5%). Before each broadcast you see a EUR estimate of Meta's cost.
- No markup: you pay exactly the Meta rate.
- No surcharge on balance top-ups.
- Per-template itemization on your invoice.
- Cost estimate in the composer before sending.
// per_conversation_rate
Per-conversation rate card
Prices per delivered message (Meta model since July 2025). Approximate reference values in EUR.
| Country | Marketing | Utility | Service (24h) |
|---|---|---|---|
| Spain | ~€0.0707 | ~€0.0085 | Free |
| Mexico | ~€0.0305 | ~€0.0050 | Free |
Spain: the marketing rate rises to ~€0.0707 from 1 July 2026 (+15%). Service replies within the 24h window are free. Conversations started from Click-to-WhatsApp (CTWA) ads are free for 72h.
// free_windows
Free windows
CTWA: 72h free
Conversations started from Click-to-WhatsApp ads are free for 72h — the basis of the inbound-first funnel.
// quarterly_refresh
Quarterly refresh
Meta revises rates every quarter (January, April, July, October). We keep this page up to date with each revision. Latest reference: mid-2026 rates.
// faq
Frequently asked questions
Does Boty Leads add markup to Meta fees?
No. We pass through the official Meta fees via 360dialog, with no per-message markup and no surcharge on balance top-ups. What Meta charges, you pay.
How much does it cost to reply to a customer?
Service replies within the 24h window of the customer's last message are free. Conversations started from CTWA ads are free for 72h.
How often do rates change?
Meta revises rates every quarter (January, April, July, October). In Spain the marketing rate rises ~15% on 1 July 2026.
// no_surprises
Ready to send without surprises?
Transparent EUR rates, an estimate before sending, and zero markup. Start free.